CrossFit Berzerk approached us to redesign its web presence. As the longest-standing CrossFit gym in DeLand, they also had the oldest website. This gym is deeply rooted in their community and they wanted their online experience to reflect that
CrossFit Berzerk wanted stronger and bolder visual content across their website; in particular, there was a desire for the imagery to align with its community and brand. It was clear from our initial consult, strong brand imagery was wanted and needed to help convey their core values.
Site speed is always a concern with graphic-heavy websites, but an optimized architecture was put in place to ensure there were zero compromises to performance.